Equivalent in size to one A Level.

It comprises of 4 units of which three are mandatory and two are externally assessed through examination.

  • Mandatory content (83%).
  • External assessment (58%).

The Extended Certificate is for learners who are interested in learning about the business sector alongside other fields of study, with a view to progressing to a wide range of higher education courses, not necessarily in business-related subjects.  It is designed to be taken as part of a programme of study that includes other appropriate BTEC Nationals or A Levels.

Structures of the qualifications at a glance

Unit Number and Title

Unit Size

Extended Certificate

1 Exploring   Business

90 GLH

Mandatory (Portfolio)

2   Developing a Marketing Campaign

90 GLH

Mandatory  (External)

3   Personal and Business Finance

120 GLH

Mandatory (External)

8   Recruitment and Selection Process

60 GLH

Optional (Portfolio)


Unit Amplification

Unit 1 – Exploring Business:

A business is any activity that provides   goods or services, whether that is to make a profit or not.  The common thread in business is that   owners and employees are striving to satisfy customers. 

Nowadays, customers are more informed and   have more options in terms of what they buy and who they buy from, so a   successful business is one that balances satisfying their customers with   selling products or providing services.

In this unit, you will gain an overview of   the key ingredients for business success, how businesses are organised, how they communicate, the characteristics of the environment in which they   operate, and how this shapes them and their activities.

You will also look at the importance of   innovation and enterprise to the success and survival of businesses, with the   associated risks and benefits.


Unit 2 – Developing a Marketing   Campaign

Marketing is a dynamic field central to   the success of any business. You will gain an understanding of how a   marketing campaign is developed.

You will explore different stages of the   process that a business goes through when developing its campaign and develop   your own campaign for a given product/service.  You will examine the marketing aims and   objectives for existing products/services and understand the importance of   relevant, valid and appropriate research in relation to customers’ needs and   wants.

You will use given market research data   and other information to make recommendations about the type of marketing   campaign that a business should undertake.

In this unit, you will draw on your   learning from across your programme to complete the assessment task.


Unit 3 – Personal and Business   Finance

This unit includes aspects of both   personal and business finance. Personal finance involves the understanding of   why money is important and how managing your money can help prevent future   financial difficulties.

It is vital you understand the financial   decisions you will need to take throughout your life and how risk can affect   you and your choices. This unit will also give you an insight into where you   can get financial advice and support.

The business finance aspects of the unit   introduce you to accounting terminology, the purpose and importance of   business accounts and the different sources of finance available to   businesses. Planning tools, such as cash flow forecasts and break-even, will   be prepared and analysed. 

Measuring the financial performance of a business   will require you to prepare and analyse statements of comprehensive income   and statements of financial position. 

This unit will provide a foundation for a   number of other finance and business units and will help you to analyse   profitability, liquidity and business efficiency. It will give you the   knowledge and understanding to manage your personal finances and will give   you a background to business finance and accounting as you progress to   employment or further training.



Unit 8 – Recruitment and Selection   Process

Recruiting the right people is essential   to the success of a business. It is important that the processes and   procedures involved in recruitment and selection meet the needs of the   business and comply with current regulations. You will learn that successful   recruitment is key to maintaining the success of a business, as people are   often considered to be the most valued resource.

You will explore the various selection   tools and the enhanced use of technology in this area. Businesses with an   effective recruitment process in place are more likely to make successful   appointments.  In a competitive labour   market this is a major advantage and will support business success. 

This unit gives you the opportunity,   through role play, to take part in selection interviews.  They will need to be organised and prepared   so that they demonstrate your communication skills in this work-related   competence.

This unit will give you a foundation for   progression to employment, for example in a human resources role, or to   higher education.


Assessment is specifically designed to fit the purpose and objective of the qualification. It includes a range of assessment types and styles suited to vocational qualifications in the sector.

Externally-assessed units

Each external assessment for a BTEC National is linked to a specific unit. All of the units developed for external assessment are of 90 or 120 GLH to allow learners to demonstrate breadth and depth of achievement. Each assessment is taken under specified conditions, then marked by Pearson and a grade awarded.  Learners must achieve all external units at pass grade or above.  Learners are permitted to re-sit any external assessment only once during their programme.

The styles of external assessment used for qualifications in the Business suite are:

  • Examinations – all learners take the same assessment at the same time, normally with a written outcome.
  • Set tasks – learners take the assessment during a defined window and demonstrate understanding through completion of a vocational task.

External assessments are available twice a year.

Internally Assessed Units      

Subject content will be taught using a range of teaching styles from group work, whole class teaching, guest speakers and visits.

Students will be issued with an assignment brief.  This will outline the tasks to be completed and relevant submission dates.

Students will work to complete the given tasks within the time-frame.  Students submit the work for tutor guidance.  The tutor at that time will inform the student of the criteria they have achieved and the criteria they have not achieved.  Students have up to 15 days to make final adjustments before the work is re-submitted.

Work will be marked and students will be given this feedback.  See centre handbook for details.

Work is graded as follows:

BTEC Grading

A Level Equivalent